The following article is a cross post from CIOL.
Internet marketing continues to both expand and mature, offering several cost-effective strategies for entrepreneurs trying to build their business. These Internet marketing tips for entrepreneurs leverage the evolving online landscape, connecting entrepreneurs with customers and investors alike.
“Entrepreneurs understanding the nuances of interactive marketing and online networking […]
Entries Tagged as 'Case Studies'
Marketing tips for Entrepreneurs
June 16th, 2008 · No Comments
Tags: Business Models · Case Studies · Communications
The case of higher revenue and lower costs for a large telco supplier
May 22nd, 2008 · No Comments
While good documentation and centralized knowledge publishing pays for itself, this is a good illustration of a TWB customer
Increasing sales closure, hence higher and quicker revenue, &
Decreasing product support & training costs and the same time
All because they centralized and outsourced documentation development! While this was for a telecom supplier, it is equally relevant for […]
Tags: Business Models · Case Studies · Communications · Outsourcing · Technical Publishing · Training
Knowledge Management and Intellectual Capital
April 28th, 2008 · No Comments
Coming to the end of the debate on knowing the difference between Knowledge Management and Intellectual Capital, the often accepted conclusion is that effective Knowledge Management can be more than just capturing, storing, and organizing information. All such elements form part of the tools and processes that make up Knowledge Management especially stressing that the […]
Tags: Business Models · Case Studies · Communications · Research · TWB · Technical Publishing · Uncategorized
Knowledge Management and Intellectual Capital
April 25th, 2008 · 1 Comment
In many economists’ opinion, Intellectual capital is the means or ability to develop knowledge assets. Economist John Kenneth Galbraith used this term initially in 1969 in a letter while he wrote to his colleague, Michal Kalecki. Putting it in another way, knowledge assets can be further put to use in developing more knowledge assets. Thus, […]
Tags: Business Models · Case Studies · Communications · Research · TWB · Technical Publishing
Knowledge Management and Intellectual Capital
April 22nd, 2008 · 2 Comments
Coming back to the point of difference between Knowledge Management and Intellectual Capital, vast research shows that Intellectual Capital (IC) is considered to be a thing, while Knowledge Management (KM) is referred to as a practice. In broader terms, IC is an intangible asset with reference to any intellectual property. It definitely is one of […]
Tags: Business Models · Case Studies · Communications · Research · TWB · Technical Publishing
Building Corporate Tacit Knowledge Into A Strategic Asset
April 22nd, 2008 · No Comments
Coming to the final part of the discussion on the contributing factors in building Corporate Tacit Knowledge Into A Strategic Asset, the most important among them is encouraging a wiki or Wikipedia culture. This means encouraging a culture of knowledge distribution via wikis. By doing so it develops an informal culture encouraging the staff to […]
Tags: Business Models · Case Studies · Communications · Outsourcing · Research · Sectors · TWB · Technical Publishing · Uncategorized
Knowledge Management and Intellectual Capital
March 17th, 2008 · 1 Comment
How can one differentiate between Knowledge Management and Intellectual Capital?
This is a question often asked in any business circle or among all business people.
There are two lines of thought, one that considers them as two sides of the same coin and the other that treats them as same.
Providing a detailed analysis, one of the […]
Tags: Business Models · Case Studies · Communications · Research · TWB · Technical Publishing
Building Corporate Tacit Knowledge Into A Strategic Asset - part 3
March 11th, 2008 · No Comments
Bringing back the discussion on the contributing factors in building Corporate Tacit Knowledge Into A Strategic Asset, for doing so it would involve people identifying someone, besides the subject matter expert, who possesses a need to know.
It could be in the form of a colleague, who will inherit the responsibility, a younger protégé or […]
Tags: Business Models · Case Studies · Communications · Outsourcing · Research · Sectors · TWB · Technical Publishing · Uncategorized
Building Corporate Tacit Knowledge Into A Strategic Asset - Part 2
February 28th, 2008 · No Comments
Continuing from where we left in the last post:
There are a large number of factors that contribute in building Corporate Tacit Knowledge Into A Strategic Asset. Among these are affirming that solutions are documented and placed in a searchable database which can be accessed by other employees.
Another contributing factor is to organize a formal […]
Tags: Business Models · Case Studies · Communications · Information Technology · Media · People · Research · TWB · Technical Publishing
mega trends - massive deals
February 25th, 2008 · No Comments
There is an interesting thought wave hitting the Indian economic scene. This thought was also echoed by a colleague who attended the recently held Defence Expo (www.defexpo.com)
The defence spending has moved away from being a highly regulated, government machinery driven system to being a rather competitive, innovation lead mechanism. Or at least is moving […]
Tags: Business Models · Case Studies · Communications · Information Technology · Research · Sectors · TWB · Training